Values Alignment and Leadership Growth
““I didn’t know if I had it in me, now I know I do.”
“I walked into the role in over my head. Now I lead the team with full confidence and have a roadmap for how to make value-aligned decisions, every time.”
“Turns out, I did have the answers all along.””
We help executives align how they lead with what they value.
We are executive coaches and strategic advisors with deep experience partnering with CEOs, founders and senior leadership teams across startups, growth-stage companies, and established brands.
Our work spans leadership effectiveness, executive presence, high-stakes decision-making, and organizational performance during periods of growth, change, and transition. We support leaders when visibility increases, expectations rise, and the margin for error narrows.
Grounded in real-world operating and business leadership experience, our approach is data-informed and human-centered. We combine practical business acumen with research-informed coaching methodologies to help leaders build clarity, resilience, and sustained performance.
Master’s-trained in Industrial-Organizational Psychology and iPEC-certified, we bring a research-informed, data-aware lens to behavior change, leadership development, and measurable performance outcomes within structured coaching environments.
How We Can Help
Lead from personal strengths
Work 1:1 to strengthen leadership presence, decision-making under pressure, and organizational impact.
Designed for senior leaders navigating expanded scope, higher visibility, and increased complexity. Together, we clarify priorities, sharpen strategic thinking, and address the mindset patterns that influence performance.
This 12-week coaching boost is structured, confidential, and grounded in research-informed methods that translate awareness into measurable leadership growth.
Founder & growth transition
Scaling changes the role.
Founders and growth-stage leaders often face inflection points where what worked early no longer works at scale. This engagement supports leaders as they evolve from operator to organizational leader.
We focus on identity shifts, delegation, executive team development, and leading through rapid expansion, while preserving clarity and resilience under pressure.
12-week, 6-month and annual plans available.
emerging leaders
High potential leaders often rise faster than their leadership experience.
This program supports first-time managers and fast-rising individuals with high potential. We focus on executive presence, stakeholder management, team leadership, and the internal shifts required to operate at a higher level. The goal is not just readiness. It is confident, sustained performance in a bigger seat.
If you have a high-performer on your team, we'd love to help them reach their potential!
Ready to get started?
Who We Are
We’re a team of seasoned professionals with remarkable depth of experience, here to help you.
We hail from global agencies and Fortune 500 companies. We’ve supported leadership within: Goodie Girl Cookies, LensCrafters, Lockheed Martin, Mars, Nikon, NJOP, Pretzel Crisps, Remilk, Sabra, Soupergirl, Toufayan Bakeries, Toys R Us, Yavneh Academy and dozens more.
What Clients Say
I am thrilled to recommend Ilya Welfeld and her exceptional team at Seymour. Having had the privilege of working alongside Ilya for 15 years, starting at Sabra and Weight Watchers and now partnering with her through my own venture, Whipnotic, I can wholeheartedly attest to her outstanding talents and unwavering dedication.
Ilya is a brilliant PR professional, but she has also been a true friend, mentor, and confidant throughout my journey. I have entrusted her with some of my most challenging and personally significant projects, and she has consistently exceeded my expectations. Her strategic approach to promoting my business has not only garnered significant media coverage but has also sparked increased customer interest, leading to remarkable successes and attracting investor attention.
Ilya provides invaluable support and insightful advice, guiding me through crucial business decisions with her vast knowledge and experience. Her passion for what she does is evident in every interaction, and her commitment to her clients is unmatched.
– Tracy Luckow, CEO/founder & CMO
Over the years, Ilya and I have navigated some of the most demanding professional challenges together: crisis management, mergers, market expansionsIn…each of these, Ilya brought a rare ability to read complex organizational dynamics with precision, cut through the noise, and move things forward when it mattered most.
What distinguishes Ilya is not just her analytical sharpness, but her integrity. She is deeply loyal, discreet, and genuinely invested in the outcome. She doesn’t hand you answers, she helps you break through what’s holding you back and lead from your own strengths.
For executive or entrepreneur looking to grow, make bold moves, or simply lead better, having Ilya in your corner is an advantage.
– Sigalit, VP of Business Optimization at National Food Brand
“A rare combination of technical skill, brilliant strategy and a passionate curiosity. Ilya’s humanity give her an innate ability to challenge and enhance ideas, think beyond the expected, remain diplomatic and thoughtful in how she navigates complex issues. As an entrepreneur herself, she is constantly working to connect the dots for her clients.”
— Beech-Nut Regional Advocacy Lead for Kohnstamm Communications