Sisters Continue Sweet Shake Up of Whipped Cream Category
New York, NY (September 10, 2023) – Whipnotic, the innovative whipped cream brand putting a sweet spin on a classic dessert, announced the release of two new irresistible flavors today: Brownie Batter and Peach Mango. These mouth-watering, soft-as-cloud swirls are deliciously KETO-friendly, gluten-free, artificial flavor-free and have only 15 calories and 1 gram of sugar per decadent serving. Whipnotic is the only whipped cream brand putting a colorful swirl of flavor at your fingertips.
“Whipped cream is having a moment and we’re delighted to be sweetening the pot for dessert lovers,” said Lori Gitomer, Whipnotic co-founder and COO. “If you’re a chocolate fan, Brownie Batter is out of this world on everything from ice cream to cappuccino. Peach Mango is perfection on morning pancakes, fresh fruit or your favorite pie, cobbler or cocktail. We had so much fun dreaming up these whipped creams for fans, now the confectionary creativity is in your hands.”
A simple press of the Whipnotic nozzle releases a dazzling swirl of all-natural, flavor and fruit-infused color and flavor into a delicious, decadent cream for an aesthetic at-home delight right out of the fridge. Brownie Batter pairs rich, impossible to resist batter blend with sweet airy cream. And Peach Mango blends with fresh, ripe mango with sweet peach to create an undeniably enticing treat. Earlier this year, the brand launched with Vanilla Salted Caramel and Strawberry Swirl.
“The whipped cream category is significant in size and growing rather rapidly, driven by KETO, low sugar trends and the desire for joyful food experiences. Whipped cream is the perfect blank canvas for highly sensorial experience,” said Tracy Luckow, Whipnotic co-founder and president, who holds a PhD in Sensory Science and Nutrition.
Whipnotic’s magic is thanks to a patented nozzle designed by Tracy Luckow and her whipped cream obsessed sister Lori Gitomer who wanted to add more joy, more flavor and more fun to a beloved dessert category that had seen little innovation in decades. The brand’s bright colored packaging offers an obvious visible point of difference at shelf, and with this new flavor launch, Whipnotic upgraded packaging design to include a sleek cap and nozzle reducing plastic by 60%. With a rapidly expanding retail footprint and a newly launched online store, Whipnotic is now available for whipped cream lovers nationwide.
Last year, the U.S. Patent and Trademark Office awarded Whipnotic founders with patent including more than 30 claims for their breakthrough packaging innovation which enables the user to control the combine two different flavors, colors, textures, or ingredients for an elevated on-demand experience.
About Whipnotic
Whipnotic, the brainchild of two visionary sisters, has taken the dessert world by storm with its revolutionary approach to whipped cream. Through a simple press of Whipnotic’s innovative patented nozzle technology, a swirl of all-natural fruit juices and flavor essences infuses into the rich whipped cream. Rather than being a mere topping, Whipnotic has reimagined whipped cream as a complete, keto-friendly, guilt-free dessert option.
Whipnotic whipped creams are all Keto-friendly, gluten-free, made with real cream and all natural color and flavor and available in more than 1,000 stores including retailers like Kroger, The Fresh Market, Gristedes and Citarella and now online at Whipnotic.com. Whipnotic is a certified Women’s Business Enterprise (WBENC.)