Brewing Fresh PR Daily - Just for Entrepreneurs
“Know you need PR but can’t allocate budget for a retainer?”
“Not ready for full agency support but value input from communication experts?”
“Confident you could do the marketing yourself… if you only had the time?”
We’ve worked with entrepreneurs who are natural marketers and have a keen sense of trend, innate insight into consumer behavior and an impressive ability to articulate a vision or pitch a product.
What most entrepreneurs lack however, is bandwidth, budget and deep communications expertise — which is why emerging brands often find themselves in a no-PR zone when between concept and profit.
What you need is a trustworthy resource with depth of experience to help brainstorm, game plan or fill in the blanks on a go-to-market plan… confidentially. We want to enable you to take the reins until you are ready for more.
No retainer required. While you’re running lean, lean on us.
How We Can Help
Brainstorm brew: We are idea generators & innovative thinkers
Whether you have no plan or a comprehensive game plan, we’re here to further ideate, provide feedback or build upon thought starters you’ve already got brewing.
Research a Latte: We Cull Critical Information for You
Considering going to market with a new concept, but want to understand what media is saying about the category? We can provide a top-line analysis and summary report to help you go to market in a more educated manner.
Competitors, category trends, ancielery products, thought leaders, influencers or relevant conferences… we have a crew of expert researchers ready to glean and share just the information you need.
The Secret Menu: We Customize for You
We love nothing more than helping entrepreneurs kick their dreams out the door with success and we enjoy helping as much… or as little as you need.
Lean on Us.
Short Shot Espresso
We Provide One-Off Support including:
Copywriting, press releases
Media list development
Positioning copy
Impactful pitches
Vendor recommendations
(videography, photography and graphic design)
Ready to get started?
Who We Are
We’re a team of communications professionals with remarkable depth of experience, here to help you.
We hail from global agencies and Fortune 500 companies. We’ve served in leadership and support communication roles with brands including: Nikon, Sabra, Pretzel Crips, Goodie Girl Cookies, Bolthouse Farms, Toufayan Bakeries, Toys R Us, LensCrafters, Rodale, Frito Lay, and Mars.
What Clients Say
There is no one smarter, more creative, more strategic and more trustworthy than Ilya Welfeld. I have had the pleasure of collaborating with Ilya for 5+ years across two different companies - one small US based business, another large Global entity. In both cases, Ilya and her team have shown the unique ability to both dream/strategize/plan AND execute flawlessly with incredible attention to detail. Every single project she touches is successful. As a result, I highly recommend Ilya and look forward to her partnership for decades to come.
– Tracy Luckow, VP Community Impact and Special Projects, Weight Watchers
“This team rocks and with genuine passion for outstanding brand building will provide a dedicated team of communication experts and creative resources. They will become integral part of your organization and help you develop your brand footprint, leveraging an array of proven or unconventional tactics . So if you are looking for someone nimble, professional, and truly creative, they are right for you!”
– Eugenio Perrier, Marketing and Business Development Mentor, Food-X
“A rare combination of technical skill, brilliant strategy and a passionate curiosity about the brands and companies she works with. Ilya’s curiosity and humanity give her an innate ability to challenge and enhance ideas, think beyond the expected, remain diplomatic and thoughtful in how she navigates complex issues, and she is always eager to drive the work. As an entrepreneur herself, she seeks projects that align with her company and staff, and she is constantly working to connect the dots for her clients. Any client — large or small — will get the very same level of thoughtful client service and execution.”
— Beech-Nut Regional Advocacy Lead for Kohnstamm Communications
“When it comes to creative trends and outside of the box thinking, Ilya Welfeld is a step ahead of the competition. Her PR campaigns are genius! She's media savvy and very in touch with her clients' audience. Seymour PR's amazing team puts their whole heart and soul into every campaign. Expect to be wowed with how your company or product engages with your consumer audience in new and creative ways!”
— Liane Worthington, Project Specialist at Corning Museum of Glass
“I worked with Ilya while I was a brand manager at Sabra. Ilya is a wonderful partner to work with. She has the amazing ability to establish close relationships with all of the agency partners in order to help bring a cohesive marketing plan to the client. Ilya is a PR expert and brings creative ideas to the table with the ability to execute brilliantly. Beyond that, Ilya is extremely thoughtful, proactive, and friendly. I would highly recommend Ilya to anyone looking to work with smaller PR shop.”
— Janice Greenwald, Head of Marketing at Bowery Farming